Google Shopping Management Services that Increase eCommerce Sales
Perfoptim is not only one of the leading Google Ads management firms (formerly AdWords), but it also provides experienced Google Shopping management services such as Google Shopping feed administration, bid management, bid strategy refinement, and campaign optimization. You may rest easy knowing that your Google Shopping campaigns are being managed by skilled eCommerce marketing experts. Perfoptim Google Shopping campaigns have been shown to sell more products for less money, allowing you to stretch your advertising budget in the never-ending pursuit of maximum ROI.
Perfoptim has over 18 years of award-winning marketing experience, so we have the skills and knowledge to optimize your Google Shopping campaign for maximum ROI.
Data/Product Feed Optimization
To get the most out of your Google Shopping campaign, optimize and arrange your data and product feed so that Google can easily digest it. Our Google Shopping experts understand exactly what Google expects of its sellers.
Bid Strategies for Google Shopping
In an auction-style environment, bid strategy and optimization are critical components of improving your Google Shopping campaign and getting the most out of your investment. Let us use our tried-and-true tactics to boost your shopping efforts!
Real-time tracking and monthly reports
Perfoptim delivers real-time tracking, allowing you to keep track of your Google Shopping campaign's key performance indicators at all times. We deliver a full report every month, review our progress with your team, and tweak the plan as needed.
Stop allowing your customers to find your competitors! Let's get started.
How does Google Shopping work?
The service functions primarily as a pay-to-play product search engine. Users can search for products from multiple sellers at once and compare prices to find the best bargain. These vendors send their product feed to Google. From there, a Google algorithm decides which stores to show for certain searches. It makes the selection based on the stores' product feeds, webpages, prices, and bids.
Why Use Google Shopping?
Google Shopping is a highly successful advertising network that allows you to interact with potential customers at the exact moment they are looking for products like yours.
According to Google, retailers who advertise on Google Shopping enjoy an average boost of 45% in clicks and 30% in conversions. This means that by using Google Shopping, you can increase traffic to your eCommerce site and convert more of it into paying customers.
Another significant advantage of Google Shopping is that it allows you to present your products in a visually appealing manner, making it easier for potential clients to browse and compare different possibilities.
According to Google, adverts with images or videos are twice as likely to elicit interest and interaction as text-only ads. Create visually appealing product listings on Google Shopping to make a lasting impact on potential buyers.
What Is the Difference Between Ad Manager, AdSense, and AdMob?
While all three platforms are part of the Google advertising network, they serve distinct objectives and target different sorts of publishers.
Google AdSense allows small and medium-sized publishers to make money by showing advertisements on their websites.
Google AdMob is designed to help mobile app developers monetize their in-app ad inventory. It enables developers to include adverts in their mobile applications and make money from clicks or impressions.
Google Ad Manager enables marketers to monetise their ad inventory on a variety of channels, including websites, mobile apps, videos, and games. It offers more advanced features to larger publishers with high direct sales.
This figure from Google emphasizes the fundamental differences across these three platforms:
Google Shopping Ads Management for E-Commerce Websites
We assist eCommerce sites in becoming visible at precisely the time when a potential customer is looking to buy. You have complete control over your advertising budget, as well as the searches that cause your ads to appear. This is advantageous for eCommerce Google Ads clients since it allows us to focus our efforts on terms with clear purchase intent.
Although you'd like to rank for searches like "new shoes" or "types of basketball shoes" in organic search results, your advertising funds would be better spent on searches like "buy shoes online" because consumers who search for that term are more likely to make a purchase. We also assist clients in taking advantage of Google Shopping advertisements, which allow them to see your goods, learn more about it, and compare/contrast why you are a better alternative than your competitors.
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Our Success stories
Case studies of Google Ads marketing that have a high return on investment
Our work includes over
800 websites built and optimized
Latest Post
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Our Google Shopping Management Services
Google feed creation
Identify high-performing keywords with Perfoptim to optimize your Google Ads campaigns. Drive targeted traffic and maximize ROI effectively.
Multichannel feed management/optimization
Perfoptim ensures cost-effective ad spend by analyzing budgets, setting optimal bids, and reallocating resources to high-performing campaigns.
Google Merchant Center creation and updates
Craft compelling ad copy with Perfoptim to boost click-through rates. Our experts create persuasive, audience-focused messaging for maximum impact.
Rule-creation for feed management
Optimize campaign performance with A/B testing by Perfoptim. Test variations in ads and landing pages to identify what drives the best results.
Ensuring products are approved by Google/Microsoft Ads
Launch campaigns seamlessly with Perfoptim. From goal setting to ad group structuring, we ensure a smooth setup for high-performing campaigns.
Customer review feed creation
Gain insights into competitors’ strategies with Perfoptim. We analyze keywords, ad copy, and tactics to position your campaigns ahead of the competition.
Dynamic remarketing asset management
Perfoptim designs optimized landing pages that align with your ads, ensuring higher conversions and a seamless user experience.
Bid management
Track and improve conversion rates with Perfoptim. We analyze user behavior to refine strategies and maximize campaign effectiveness.
Negative keyword mining
Perfoptim reviews and updates your content to align with campaign goals, ensuring relevance, engagement, and better performance.
Promotion extension management
Get actionable insights with Perfoptim detailed Google Analytics reporting. Monitor key metrics to refine strategies and achieve goals.
Title/Description optimization
Re-engage potential customers with retargeting strategies by Perfoptim. Deliver personalized ads to boost conversions and brand recall.
Our Success stories
Our work includes over
800 websites built and optimized
Latest Post
The Secret to Using Facebook Ads for Quality Lead Generation
In today’s digital marketing landscape, Facebook Ads have emerged as a powerful tool for businesses seeking to generate quality leads. With over 2.9 billion monthly active users, Facebook provides an unparalleled opportunity to reach potential customers ........... Read More
Client Testimonials that Inspire Growth
Perfoptim transformed our Google Ads campaigns! Their expertise boosted our ROI by 150%, delivering targeted traffic and quality leads. Highly recommend!
Manager
Partnering with Perfoptim was a game-changer. Their data-driven strategies doubled our conversions while keeping costs under control. Exceptional service!
Manager
Perfoptim’ Google Ads management exceeded expectations. They optimized our campaigns, increasing click-through rates by 60%. Truly an expert team!
Manager
Thanks to Perfoptim, our ad performance skyrocketed! Their tailored approach and constant optimization brought remarkable results for our business.
Manager
Perfoptim team is exceptional! They revamped our campaigns, achieving a 40% drop in cost per conversion while driving more qualified traffic.
Manager
We saw immediate results with Perfoptim Google Ads services. Their strategic insights and attention to detail made a massive impact on our growth.
Manager
Perfoptim turned our underperforming ads into profit machines! Their creative solutions and expert management delivered outstanding ROI.
Manager
With Perfoptim managing our Google Ads, we gained a 70% increase in online inquiries. Their dedication and expertise are unmatched!
Manager
I can’t thank Perfoptim enough! Their Google Ads management improved our visibility and sales significantly, all within budget constraints.
Manager
Perfoptim took the stress out of Google Ads for us. Their proactive approach and regular updates ensured consistent growth in leads and revenue.
Manager
Reinstating a Google My Business (GMB) Listing to Recover Local Visibility
Challenge: A local retail business experienced a suspension of its Google My Business listing, losing critical online visibility and valuable leads. Solution: We conducted a full compliance review of the GMB listing, identified issues that conflicted with Google’s guidelines, and submitted a reinstatement request with corrective actions. Post-reinstatement, we enhanced the GMB profile with optimized keywords and geo-targeted strategies. Read More